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Aqueous Coating A water-based alternative to varnish. May be applied on the press, in non-yellowing.
Basis Weight The weight in pounds of 500 sheets of paper, cut to a standard size for that grade. (See Grade below.)
Bitmap A digital representation of an image that created the image from dots of different colors.
Bleed When the printed image extends beyond the trim edge of a sheet.
Blueprint A photographic print made from film used to check position of elements that will print.
Cast coated stock Considered to be the premium of gloss coated papers. Superior gloss is achieved by baking the coating on the sheet by means of a highly polished chromium drum has the smoothest surface of all gloss coated papers available today, usually available in cover weights only, the most expensive of all coated papers.
C M Y K Acronym for Cyan, Magenta, Yellow and Black. The four colors used on a press.
Copy Words (i.e. manuscript) to be used in printing.
Dots Per Inch (dpi) A measure of the resolution for images.
Dot Gain Halftone dot growth causing darkened tones and colors as well as reduced shadow detail.
Drawdown Method of proofing inks for special color matches. A thin sample layer of ink put on the surface of a special sheet for evaluation.
Dull coated stock Smooth finish, for high quality printing where it is desirable to have a non-glare surface
Dummy A layout showing the position of text and images as they are to appear in the final piece. (See Hard Copy.)
Emboss Impressing an image to obtain a raised finish.
Font The assortment of letters, numbers, etc. of a given type design.
Finishing Process that printed work goes through between press and delivery. (scoring, folding, etc.)
Format The size, style, margins, etc. of a printed piece.
Grade A classification for paper based on it's finish, i.e. cover or index.
Gray Scale A stip of standard gray tones ranging from white to black.
Gripper On a sheet fed press, metal that clamps on paper and control it's flow through the press.
Gutter The blank space required for the printer.
Italic A style of letters that slant, like this. Used for emphasis within text.
Leading The distance between lines of type measured in points.
Matte Finish Smoother than film coated, usually whiter and brighter used for quality jobs with a moderate budget. Dull paper finish, without gloss.
Moire Visual patterns within halftones and screen tints caused by misaligned screeen or registration problem.
Offsetting A print quality problem when wet ink from a sheet is transfered to the sheet above.
Plate Made from Negative onto metal, plates are the actual material placed on the press cylinders.
PMS Standard colors used for ink selection, Pantone Matching System.
Premium gloss stock Coated whiter, brighter, and glossier than most all other papers available, prints the sharpest and cleanest dots for high detail work. For the most demanding or critical jobs (annual reports, self promotions, etc.)
RGB Color model used for scanners, monitors and other light based media using red, green and blue colors.
Signature The name given to a specific number of sheets, usually eight, for print folding in a book.
Spot Color Color printed with custom ink, rather than CMYK combination
Stock A term for the paper or material to be printed on.
Trapping Separations of film so adjoining colors overlap slightly to avoid gaps between colors.
Uncoated offset stock rough, uneven surface for black and white inexpensive work, not recommended for process color work.
Vingnette An illistration where the background fades away until it blends in to the unprinted sheet.
Work and Tumble To print one side of a sheet of paper, then turn it over using the same side guide to print the second side.
Work and Turn To print one side of a sheet of paper, then turn it over from right to left and print the second side.